Formula-e wanted a fanzone created for their London e-prix final in Battersea Park. This consisted of two main event structures, one housing e-sports and the other to convey the spirit of Formula-e, but we had to propose and design the content.
All this had to be delivered in five weeks – no problem. “What do you mean, you want to change the graphic language of the brand and its up to us to come up with something!!!”
Paulo Silva, who worked tirelessly on the graphics for this (and the majority of my other projects, deserves a special mention here.